Community Shoppers Card
3-Month Advertiser ROI Calculator
Response and conversion rates improve each month as frequency builds recognition
Campaign constants
Applied to all three months
$
$
Monthly performance
Adjust response & conversion rates per month
Month 1 — Introduction
%
%
Responses
50
New customers
25
Gross revenue
$7,500
Net profit
$7,051
ROI
16.7×
Month 2 — Recognition
%
%
Responses
75
New customers
41
Gross revenue
$12,375
Net profit
$11,926
ROI
27.6×
Month 3 — Familiarity
%
%
Responses
100
New customers
60
Gross revenue
$18,000
Net profit
$17,551
ROI
40.1×
3-Month aggregate
Combined campaign totals
Total customers
126
Total revenue
$37,875
Total ad spend
$1,347
Campaign ROI
28.1×
Response and conversion rate defaults reflect industry frequency benchmarks. All figures are estimates based on direct mail research data.